What is SEO and how it affects your website?
🧠 What Is SEO and Why It Matters
Search Engine Optimization (SEO) is the process of the website
optimization that aims to make the website rank higher in search results.
By finding the right keywords, optimizing website performance as well as
other metrics, we can increase the chances of the website being noticed.
If someone is searching for example for a guitar to buy online, the google
will first recommend websites that are most optimized in terms of SEO for
the search (guitars in this case). Most of the time these websites would be
fast, have plenty of pages with quality content and would be trusted by
customers.
The higher the website is positioned in Google, the higher is the change of
a user visiting our website.
In this guide we will take a look at some of the methods to improve our
website's ranking in Google.
🕵️♀️ How Search Engines Work
Image idea: A cartoon magnifying glass over a search bar with results
listed below.
Search engines like Google use bots to crawl web pages and index their
content. Then, they use algorithms to decide which pages best match a search
query. SEO helps your content match those criteria.
🔑 3 Key Elements of SEO
- On-Page SEO Image idea: A web page with highlighted keywords and a well-structured heading layout. This includes using the right keywords, optimizing headings, writing meta descriptions, and creating helpful, readable content
- Technical SEO Image idea: Gears behind a website, representing backend optimizations. This involves improving website speed, making sure your site is mobile-friendly, and having a proper site structure for bots to crawl
- Off-Page SEO Image idea: Websites linking to your site, shown as connected circles. This is mostly about backlinks—other websites linking to your content. The more trustworthy those sites are, the more valuable their link
🚀 Why You Should Care
More Visibility = more traffic. SEO builds trust—users trust top-ranked results. It gives you a long-term advantage without paying for ads.
📈 Quick Tips for Beginners
Use tools like Google Search Console and Yoast SEO. Write for humans first, search engines second. Focus on quality over quantity.